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a knowledge of or interest in the fine arts as a subject or interest

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Virtu Art Books

How to Survive as an Artist or Crafter

How to Make Money as an Artist
How to sell one's art isn't taught in art schools, yet it's an essential ingredient in getting work displayed and attracting art commissions. This straightforward, inexpensive guide is written for artists who want to present themselves and their work in the best possible light to the largest possible audience. Topics include creating a winning marketing package, getting a gallery, finding an artist representative, and obtaining free or low-cost advertising. Also included is a thorough resource listing that includes inexpensive sources for slide development, contact information for artist representatives, suggestions for durable mailing packaging, and contact names for foreign news media

The Business of Being an Artist
This artists' reference is designed to teach emerging artists the techniques necessary to market and sell their artwork, both on their own and through dealers. This third edition contains extensive new sections about the issues relevant today: how to create and market art on a Web site; how artists have handled controversy and censorship; copyright and trademark protection on the Internet; and the realities of fundraising and funding sources. The book addresses the artist as a whole, including an examination of the emotional and psychological issues specific to being an artists as well as the smartest strategies for "investing" in an art career. Art world insider Daniel Grant provides detailed coverage of exhibitions, contracts with dealers and print publishers, marketing and advertising outlets, grants and commissions, and more. Successful artists also describe their own experiences, offering examples of career development and expert advice for overcoming the pressures that arise when art becomes business

The Fine Artist's Guide to Marketing and Self-promotion
Offering advice on how artists can gain maximum exposure for their work at minimal cost, this guide provides strategies for developing their reputations and increasing their work's value. In this guide, now revised to cover digital resources, a successful artist reveals his guerrilla tactics for building an art career through the intelligent and masterful use of the media. Readers will learn to create publicity videos and press releases likely to draw media attention to art events; use colour slides and other photographic reproductions to get their work into the public eye; maintain copyrights; assemble proposals, grants, articles, and CVs; exhibit and publish work in the US and Europe; attain eligibility for arts-in-education residencies; and function as their own press agents. This volume offers money-saving tips on where to stay and how to get around when travelling in the US and abroad, and how to seek help in bolstering one's art career

Art Marketing 101: A Handbook for the Fine Artist
This user-friendly and up-to-date handbook takes new and professional artists through the basics of creating a successful business. Artists will learn how to couple their creativity with clever business sense to establish a lucrative art career. An at-a-glance layout makes information easily accessible and encourages artists to make notes, fill in the blanks, and use checklists, featuring: New to this edition: Internet marketing advice; Innovative marketing ideas for the new millennium; A resource section in the back of the book; In addition to these effective offerings: Alternative avenues for selling art; Tricks to succeeding without a rep; How to build positive name recognition through marketing and publicity tactics; Sound advice on legal issues, such as licensing, copyrights and contracts; Guidelines for preparing a marketing and business plan; What's more, readers will find dozens of helpful tips, contact information, forms and research data to help them further their careers

Self-promotion for the Creative Person
Designed for everyone from starving artists to up-and-coming superstars, Self-Promotion for the Creative Person is packed with winning strategies, proven marketing techniques and innovative ideas, including tips on - Networking with hotshots in your field. Creating marketing materials that will act as a sales force when you're not on The scene. Designing a website that will stand out from the competition. The author of two highly popular guides for creative people, Silber knows what makes these right-brainers tick - and what turns them off. Tailored to this market, the techniques and encouraging words in his newest book are solution-orientated and allow the flexibility right-brained people thrive on

Time Management for the Creative Person
Creative people, whose right brain is dominant, can use help with organisation and time management, since the right brain, where visual ability, creativity and lateral thinking all originate, completely lacks awareness of time

Artist's Guide to Selling Your Work
Paperback
Publisher:
A & C Black

The Internet for Artists: A Guide to Exhibiting and Selling Your Work on the Web
This book is a must for anybody who wishes to display or sell their art work on the internet. It is packed full of information from getting started to finish. It gives you many advantages and disadvantages on providing mass exposure of your creations, what you will get out of it and if your work is suitable. Helping you to decide whether it is for you or not. It is full of questions and answers such as 'How can a web site presence help with promotion and sales of work?'. And there are a few case studies from various art web sites. There is also a full section on copyright, the laws, your own work and other peoples

How to Become a Famous Artist and Still Paint Pictures
Paperback
Publisher:
PUBLISH.com

Craft Business Basics: How to Start and Operate a Successful Home-based Craft Business
Craft Business Basics: How to Start and Operate a Successful Home-Based Craft Business provides the information needed to launch a home-based craft business including working at home, making the business legal, and making a profit A successful career at home can happen and this book will explain how

Handmade for Profit!: Hundreds of Secrets to Success in Selling Arts and Crafts
This new edition contains all the information you need to get started selling at a the retail level and keep growing. It includes Barbara's own priceless advice, plus a whole new collection of the best marketing strategies and selling secrets of nearly a hundred successful craftspeople, artists, designers and publishers in the author's network. This edition also includes two new chapters: 'Resources' and 'Selling on the Internet', a crash course that will save web beginners hundreds (if not thousands) of pounds

Crafts Business Answer Book and Resource Guide
This is one of three books I've written for people who want to profit from their involvement in an art or craft endeavor. Like all of my other books, this one was a selection of Book-of-the-Month's Crafter's Choice book club, as well as the Eagle Books Club. Unlike my other two books for craftspeople (Handmade for Profit and Creative Cash) which are meant to be read cover-to-cover, this book is a reference guide, something you'll turn to often in the course of starting and managing your homebased business. In handy A-to-Z order, it covers nearly 300 topics related to the startup, management and marketing of a homebased art- or craft-related business. Although specifically addressed to artists and craftspeople, its special information on taxes, laws and regulations, legal issues, financial topics and insurance will also be invaluable to designers, inventors, teachers, writers, desktop publishers, mail order businesses and others who work at home. It's designed to give you quick and reliable information at a moment's notice